get the inside track.

Discover valuable insights – from how to consciously grow your team and nurture your employer brand, to how to make informed decisions about your career and find a role where you belong. 

(Plus the odd bit of exciting news, just for good measure.)

Craig Prentice Craig Prentice

successfully navigating redundancy.

Redundancy can make you feel like the rug’s been pulled from under you. But it can and should be a powerful moment in your career story. It’s the turning of a page. And this next chapter for you deserves to be written with confidence…

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Craig Prentice Craig Prentice

personal brand? it’s not about you.

The idea of posting on LinkedIn or speaking in public used to make me cringe. But with encouragement, I started doing just that. I realised that personal brand is built by serving others and sharing what matters to them, and you do it not for applause, but for impact…

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Craig Prentice Craig Prentice

this moment stayed with me.

No matter how you market your brand or how well you articulate your values, if the day-to-day culture doesn’t live up to those promises, especially at leadership level, they become meaningless. This moment stayed with me…

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Craig Prentice Craig Prentice

hiring. I take it personally. and so should you.

When someone trusts you to help them with their career, or to make an important hire, they deserve an approach that’s tailored to them. It’s not just about a rigorous professional process. It’s about listening, understanding, and being present. Looking out for people, whether you ultimately successfully place them or not…

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Craig Prentice Craig Prentice

six years of mum: trust, values, human connection.

It won’t be long before I can celebrate a decade of mum. That’s an incredible thought! And the best part is that in that time, I’ll have helped hundreds of hospitality professionals find ideal roles that suit them, with the best employers in the business. From day one, mum has stayed loyal to the values it was built on…

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Craig Prentice Craig Prentice

mindset matters.

Mindset matters. It shapes life choices, relationships, and goals. And it impacts how we make career decisions. When it comes to considering a job move, mindset influences how and why a candidate engages with a role, how they deliver and how long they stay…

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Craig Prentice Craig Prentice

taking the temperature 2025. the results are in.

Hospitality employs millions of people, and every one of them deserves a workplace that supports their wellbeing. That’s why human-centric leadership is so crucial, not just because it’s the right thing to do, but because it makes business sense…

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Craig Prentice Craig Prentice

what do you gain when you work with mum?

Your people are your business. Your hiring approach is an expression of your brand. mum protects your reputation by taking a human-centred approach to hospitality hiring. We deliver results by putting people and brand at the heart of an efficient, expert process…

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Craig Prentice Craig Prentice

why ‘relevant hires’ is a success metric.

The purpose of hiring is to find the right person, not just any person. That’s why ‘relevant hires’ is a significant success metric, because these are the people who add to your culture and live and breathe your values. But what is a relevant hire and how can you identify them?...

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Craig Prentice Craig Prentice

this isn’t recruitment. it’s a mess.

When I created mum 5 years ago, I made a commitment. I don’t and won’t use the shady shortcuts that undermine the trust in the hiring process. Instead, I put people at the centre of everything. I listen, understand, care, and connect.

Let’s talk about the recruiter practices that are eroding trust in hospitality…

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Craig Prentice Craig Prentice

great onboarding: putting people before process.

In hospitality, our welcome to guests is representative of our brand, a promise of the experience to come. So why should welcoming new team members be any different?  

At mum, we work with people-centric employers, and their onboarding stands out from the rest. Here are some of their best onboarding tips, to help put your people ahead of your process…

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Craig Prentice Craig Prentice

every employer has an employer brand. what’s yours?

Your future hires are already forming an opinion of you. What will it be?

An honest, clearly communicated, consistent employer brand isn’t an optional extra. It’s the difference between an efficient, engaged, and productive workplace and one that struggles to recruit and retain. And just as with personal brand, it all starts with your values and behaviours…

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Craig Prentice Craig Prentice

great recruitment starts with trust.

It’s so important to surround yourself with people who understand you and stand by you. These people are even more important at the points in life when we’re making big decisions. So, when you’re deciding where you next want to work, or who to hire into a critical role, you need people who understand you to support you. That’s when a great recruiter should be counted among ‘your kind of people’. 

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Craig Prentice Craig Prentice

project managing your job search.

Planning a career move can feel overwhelming. Don’t go it alone. In a competitive market, your approach to your job search will impact both the outcome and the experience itself.

Our advice always begins the same way: approach your job search as you would any project; with strategy and structure…

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Craig Prentice Craig Prentice

why healthy workplace cultures matter in the heady world of hospitality.

Hospitality is captivating. The environments, the experiences, the people. It’s a heady mix, full of energy and passion. But beneath the excitement, the industry can sometimes undermine employee wellbeing.

‘Brewing Strength: Fostering community and connection in the workplace’ brought together over 50 hospitality professionals to explore practical strategies for workplace wellbeing.

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