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Discover valuable insights – from how to consciously grow your team and nurture your employer brand, to how to make informed decisions about your career and find a role where you belong. 

(Plus the odd bit of exciting news, just for good measure.)

Craig Prentice Craig Prentice

what do you gain when you work with mum?

Your people are your business. Your hiring approach is an expression of your brand. mum protects your reputation by taking a human-centred approach to hospitality hiring. We deliver results by putting people and brand at the heart of an efficient, expert process…

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Craig Prentice Craig Prentice

why ‘relevant hires’ is a success metric.

The purpose of hiring is to find the right person, not just any person. That’s why ‘relevant hires’ is a significant success metric, because these are the people who add to your culture and live and breathe your values. But what is a relevant hire and how can you identify them?...

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Craig Prentice Craig Prentice

this isn’t recruitment. it’s a mess.

When I created mum 5 years ago, I made a commitment. I don’t and won’t use the shady shortcuts that undermine the trust in the hiring process. Instead, I put people at the centre of everything. I listen, understand, care, and connect.

Let’s talk about the recruiter practices that are eroding trust in hospitality…

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Craig Prentice Craig Prentice

great onboarding: putting people before process.

In hospitality, our welcome to guests is representative of our brand, a promise of the experience to come. So why should welcoming new team members be any different?  

At mum, we work with people-centric employers, and their onboarding stands out from the rest. Here are some of their best onboarding tips, to help put your people ahead of your process…

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Craig Prentice Craig Prentice

every employer has an employer brand. what’s yours?

Your future hires are already forming an opinion of you. What will it be?

An honest, clearly communicated, consistent employer brand isn’t an optional extra. It’s the difference between an efficient, engaged, and productive workplace and one that struggles to recruit and retain. And just as with personal brand, it all starts with your values and behaviours…

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Craig Prentice Craig Prentice

great recruitment starts with trust.

It’s so important to surround yourself with people who understand you and stand by you. These people are even more important at the points in life when we’re making big decisions. So, when you’re deciding where you next want to work, or who to hire into a critical role, you need people who understand you to support you. That’s when a great recruiter should be counted among ‘your kind of people’. 

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Craig Prentice Craig Prentice

project managing your job search.

Planning a career move can feel overwhelming. Don’t go it alone. In a competitive market, your approach to your job search will impact both the outcome and the experience itself.

Our advice always begins the same way: approach your job search as you would any project; with strategy and structure…

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Craig Prentice Craig Prentice

why healthy workplace cultures matter in the heady world of hospitality.

Hospitality is captivating. The environments, the experiences, the people. It’s a heady mix, full of energy and passion. But beneath the excitement, the industry can sometimes undermine employee wellbeing.

‘Brewing Strength: Fostering community and connection in the workplace’ brought together over 50 hospitality professionals to explore practical strategies for workplace wellbeing.

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Craig Prentice Craig Prentice

from sunday night dread to monday morning motivation.

Craig recently had the privilege of speaking at the very first Be Inclusive Hospitality Changemaker event. It was an evening packed with powerful conversations, shared stories, and plenty of lightbulb moments.

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