giving back is part of who we are.

Our life experiences and personal journeys have inspired us to get involved in causes championing people – especially those promoting better mental health and wellbeing in hospitality.

we’re involved and invested.

Our founder Craig is a Patron for Hospitality Action, a charity that’s been taking strides to support as many hospitality people as possible since 1837.

Since the beginning of 2020 alone, Hospitality Action has awarded £5,000,000 in grants to those in need including 15,000 grants to families and 1,786 winter fuel grants. They’ve answered over 38,000 helpline calls and delivered 11,306 counselling sessions.

Whether you’re dealing with bereavement or bullying, physical or mental ill health challenges, poverty or addiction, Hospitality Action is here to help.

we walk the walk.

After five incredible years creating and growing Walk for Wellbeing into a national call to action, Craig has gifted the brand to Hospitality Action.

Now recognised as a flagship activity for the charity, the event has taken huge strides in elevating the importance of wellbeing in hospitality whilst raising vital funds.

Craig will remain closely involved as a strategic advisor, steer and spokesperson for the initiative, and mum will continue as lead partner and host of the London walk.

To date, thanks to the support from many, the event has raised over £340,000.

Walk for Wellbeing returns in October 2025 and you’re invited to get involved.

  • “After five successful years, now is the perfect time for me to gift Walk for Wellbeing to Hospitality Action, whilst remaining involved to supporting in growing the reach and significance of the initiative. I’m incredibly proud of what has been achieved, from humble beginnings in lockdown with groups of 10 walking in a handful of locations, to a national movement across the country. It has captured the hearts of thousands of hospitality people and clearly demonstrates their commitment to promoting the importance of physical and mental wellbeing for our people in hospitality.”

    Craig Prentice, Founder of mum and Creator of Walk for Wellbeing

  • “Under Craig’s leadership, Walk for Wellbeing has grown to become one of the most important and impactful events in the hospitality calendar, and we are honoured to take forward the legacy he has created. The event perfectly marries our need to raise vital funds to support our work with our mission to improve the wellbeing of everybody in the sector. With the growing number of cities joining us this year, we are excited to see the event expand even further and continue what Craig started, ensuring more hospitality professionals across the UK have the opportunity to take part and make a real difference in their communities.”  

    Mark Lewis, Chief Executive, Hospitality Action

  • “I just wanted to say how grateful I am for the grant.

    I honestly cannot express how much it means. This will have such a massive impact on day-to-day life and the peace of mind it has given is priceless.”

    Walk for Wellbeing beneficiary

  • “We genuinely can’t put into words how much this has helped us.

    We never thought we would ever be in a position in our life to have to reach out and ask for support, but we are at rock bottom in our life right now and the support that you have shown us we will never be forgotten."

    Walk for Wellbeing beneficiary

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Craig is an active supporter of Kelly’s Cause, a charity on a mission to create a mentally healthy hospitality industry for all, through Mental Health First Aid training, policy consultation and community.

mum is an official supporter of Only a Pavement Away, which connects forward-thinking hospitality employers and charities working with prison leavers, veterans, and people experiencing homelessness to help place them into long-term, stable employment.

Craig is an Ambassador for Saira Hospitality, a non-profit transforming the way hotels connect with communities by partnering to create pop-up schools that provide local people with the knowledge and skills they need to build a career in hospitality.