why you should prioritise ‘culture-add’ in your hiring strategy.

‘Culture-fit’ is still a prevailing principle in hiring decisions, despite evidence that diverse workforces are better for business. That’s why truly future-facing businesses instead hire for ‘culture-add’ – an approach that values diversity and individuality over conformity, building stronger, more resilient teams and positioning smart businesses to thrive in a landscape defined by innovation, adaptability, and inclusivity. 

But culture-add isn't just a hiring strategy. It's a commitment to fostering an environment that reflects the richness and diversity of the global community – which is why it’s a magnet for top, often untapped talent. Not only that, creating an environment where people can be who they are, that values their unique talents and perspectives, ultimately leads to greater retention.

Want to prove yours is a forward-thinking business ready to meet the challenges of the future? Here’s why you should prioritise ‘culture-add’ in your hiring strategy:

embrace diversity as a catalyst for innovation.

In a world where change is the only constant, businesses must innovate to survive. Yet hiring for culture-fit can inadvertently foster a homogeneous environment, stifling creativity by reinforcing the status quo. 

In contrast, ‘culture-add’ encourages organisations to actively seek individuals who challenge conventional thinking and bring innovative ideas to the table. A diverse team made up of brilliant people with unique skills and insights is better equipped to identify opportunities and foster a culture of continuous improvement that propels a company forward. 

increase adaptability in the face of change.

Agility is a cornerstone of success in today's business environment. The ability to adapt and pivot – to navigate challenges and respond to emerging trends – and is crucial for staying competitive. 

Hiring for culture-add means cultivating a workforce with a range of skills, experiences, and perspectives. A team who’ve navigated a broad range of professional and personal landscapes are more equipped to handle ambiguity and change, bringing with them resilience, resourcefulness, and a capacity to thrive in uncertainty. 

foster inclusivity and break down barriers.

Inclusivity fosters a sense of belonging – a powerful driver of employee engagement and satisfaction. People who feel seen, heard, and appreciated are more likely to be invested in their work and committed to your organisation’s success.

Hiring for culture-add is inherently inclusive, transcending demographics and dismantling barriers that a ‘culture-fit’ criteria may create. When you prioritise adding value through diversity you not only attract a broader talent pool, but also help create a more collaborative and supportive work environment where people feel valued for their unique contributions.

enhance employee engagement and collaboration.

Employee engagement is a critical factor in organisational success. When individuals feel interested and invested in their work, they’re more likely to be proactive, productive, and collaborative.

Hiring for culture-add increases engagement by celebrating individuals’ different skills, personalities and experiences, recognising and championing the unique strengths and contributions of each team member (rather than pitting them against one another). This increases confidence, ownership and agency, leading to more effective collaboration.

Need support hiring for culture-add? Whether you’re a hospitality start-up, SME, or high-profile group or collection, we can help grow your business for success. Get in touch to find out how.