great recruitment starts with trust.

It’s so important to surround yourself with people who understand you and stand by you. At least, that’s what I’ve found.

Those people are different for everyone, but for me they’re the ones who see and radiate the positive, are brilliant at what they do (even if they don’t realise!) and are often the first to offer support when needed. They’re my kind of people.

These people are even more important at the points in life when we’re making big decisions, maybe even feeling a little conflicted or low.

So, when you’re deciding where you next want to work, or who to hire into a critical role, these people really count. Because it’s a personal choice, and you need people who understand you well to support and guide you. That’s when a great recruiter should be counted among ‘your kind of people’.

human-centred hiring.

The job of a recruiter is to get to know you, actively support you in your endeavour and have your best interests at heart. Let me be clear, I’m not talking here about someone who just fires off CVs or sends you to interviews with some tips. I’m talking about a true recruitment and talent partner, someone who sees people, not profiles; who listens first, and acts later; who understands that hiring well is not about ticking boxes but about unlocking potential for those they’re representing

Hospitality leadership requires certain skills, because this is very specifically a people  business. Empathy, emotional intelligence, and adaptability aren’t just ‘soft skills’ that might be nice to have, they’re critical for success. That’s why recruitment in this sector must start and end with the human element. A personalised service. Connection. Conversation. Not just an application. That’s the service an excellent recruiter should provide, whether you’re the employer or the person they are looking for.

understanding beyond algorithms.

I’ve always believed that people are so much more than their CV or profile. These don’t tell you anything about someone’s presence, their resilience, their ability to inspire, lead, and make a room feel at ease. It doesn’t tell you how they’ll show up on a rainy Tuesday morning when things are going wrong. Increasingly, in pursuit of speed, hiring tools and volume recruiters are filtering candidates out because they simply don’t assess these attributes. Fantastic talent is slipping through the cracks.

That’s where a great recruiter comes in, to understand the essence of the person beyond their list of roles and achievements. The real, skilled work of recruitment happens behind the scenes, in the conversations that don’t show up in spreadsheets, or systems.

the value of trust.

At mum, 70% of the candidates we introduce to clients are already known to us. That familiarity means we don’t just match CVs to job specs; we match people to people. Culture to capability. Needs to potential.

And 80% of the projects we work on come via referral and recommendation, not ads, not algorithms. People come to us because we deliver, and because we reply when they reach out, and keep in touch at every stage through the process. Sadly, that’s pretty rare.

For employers, partnering with mum means recruitment becomes proactive, not reactive. It becomes part of a year-round strategy, not just a last-minute panic when someone hands in their notice. It means continuity, consistency, and calm. The companies we work with don’t want to hire just anyone. They want someone that will love their job and grow and develop with them.

And you won’t find most of the roles we work on anywhere online. That’s by design. We work quietly, carefully, and discreetly behind the scenes, often with leaders who don’t want to broadcast their needs but want to get things right, the first time.

We’re not chasing commissions, we have the responsibility of building careers, strengthening businesses, and helping brilliant people find each other.

And what all this comes down to in real terms is trust. We’re trusted.

Trusted with finding the right jobs for those looking. Trusted to suggest only the most well matched people for employers.

And in hospitality, where experience matters but people matter more, that’s everything.